I went shopping yesterday. We didn’t need much because we’re just two old people and we don’t eat much. In fact the entirety of the purchases fit in one bag you could lift with one hand.
It cost $66 and change.
How the hell is that even possible? There weren’t any cans of caviar in there I assure you. In fact the contents were a couple of cans of beans (on sale), a couple of packages of coffee (on sale), a box of cereal (should have been on sale – more later on this), a package of fresh chicken thighs (on sale), some deli ham (on sale), a pack of M&Ms (on sale), and a litre of 2% milk.
So what happened? Well for one thing the local Safeway closed down, to be reborn as a Freshco (for no sane reason) come January. This has given the only other grocery store in town an excuse to jack up prices on all non-sale items. Yet most of the things I bought were on sale. Hmm. Sales aren’t very good these days, are they? I keep seeing that when I look at the flyers: mostly items we don’t want, and not great deals on anything anyway. An example would be 2 litre pop: Safeway would regularly put them on sale for $1.67 each, whereas this other store’s idea of a sale is $2.59, regularly $2.99.
We did not buy exclusively from Safeway beforehand, because the other place had decent deals and better produce. In fact Safeway allowed us to get things for free via the Air Miles Cash Miles rewards, which are now useless to us. Good thing we only have a few hundred dollars worth of them, eh?
Now let’s look at the other store’s Reward Points program. Hardly ever used it for anything because the items they’d discount with them were rarely anything we wanted. So we had about 9,000 points saved up. That is until they expired without warning. Which is why when I expected to get the cereal on discount there wasn’t any; the points had expired and we didn’t have enough saved up since that reset to zero. Isn’t that nice of them?
The typical consumer response to this kind of bad treatment is to shop elsewhere. This only works when there is an ‘elsewhere’. The next nearest large grocery is in the big city which is over an hour drive each way. That’s a lot of time and gasoline so you’d need a really long shopping list to justify the journey. Remember what I was after: one bag of groceries.
When you’re retired on a fixed income this sort of shenanigans is not welcome. They’ve raised our taxes, and the government services have not improved any. The price of gasoline is quite steep, and there’s no way to shorten the distances (the Hybrid has helped here with its 35 MPG, but the capital expenditure has to be amortized over longer than we will live to make that work out). Electricity has gone up, probably thanks to everyone using less as requested. Also our vehicle insurance (state run) has gone up, yet they still lose millions every day because the agency is so badly operated. It will be interesting to see if the province votes in a new gang of thieves next year to replace the incompetent, bungling morons who are running things now. I should mention that many of these items have 12% sales tax piled on top of the price, on sale or not.
And I have to mention that the bag included my antacid medicine, which had to be replaced with a type that costs double because ranitidine in all forms has been pulled from the shelves. Something to do with microcontamination of it that might cause cancer (as opposed to the reflux it prevents which does cause cancer).
Oh by the way the name of this offending store is, ironically, “Save-On Foods”. I kid you not.